Welcome to TasteLab American Classics
The first TasteLab Recipe Collection, created by Tastelab.
Next year's trends in application
For the first TASTELAB Recipe Collection, we’re exploring American Classic Desserts, the flavors, formats, textures, and emotions that make them so recognizable, and turning these insights into fresh, cross-category recipes inspired by the expertise of IRCA Group’s brands.
Welcome to TASTELAB Recipe Collection Vol. 1.
The DNA of American Desserts
So, what makes an American dessert instantly recognizable? Look closer at the flavors, formats, textures, and ingredients that define the classics.
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01. Cultural Recognition
It tastes like home & rooted in everyday food culture.
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02. Distinctive Flavor Identity
You know the flavor before you take the first bite.
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03. Structural Archetype
The format is part of the identity.
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04. Emotional Connection
More than dessert. It’s a feeling.
Classic still inspires
Did you know 1 in 2 adults are drawn to desserts that bring back childhood memories, while 71% of consumers find comfort in products that remind them of the past?
Across America’s dessert landscape, familiar flavors continue to resonate. But classics don’t have to stay classic. They provide a familiar starting point that can be reinterpreted through new formats, textures, and applications.
That’s where TasteLab comes in: taking the flavors people already know and love, and turning them into fresh recipes with the right products to bring each idea to life.
Source: Mintel
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A collection for all professionals
TasteLab is created for professionals across the food industry, from chefs and artisans to manufacturers, chains, and brands.
This edition brings together market trends, consumer insights, and practical inspiration, with 8 recipes across Pastry, Bakery, Confectionery, and Beverage.
From creative concepts to scalable applications, TasteLab helps you turn what’s happening in the market into ideas you can actually use.
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Do you want to learn more about TasteLab?
Follow us on Instagram @ircagroup_americas and on LinkedIn IRCA Group.
More to come, stay tuned!